Privacy Policy
Second Player Studios · Last updated: 26 October 2026
The short version: Last Match has no accounts and saves your progress only on your device. It is free to play and shows ads from Google AdMob, which may use your device's advertising ID and basic device information to show and measure ads. Where the law requires it, the game asks for your consent first. Purchases go through Google Play, and we never see your payment details.
What the game stores on your device
- your progress: levels beaten and best scores
- your lives, and the time your next life arrives
- whether you bought the 25 Lives pack or Infinite Lives
- your sound setting
This lives in the app's own storage on your device. It is never uploaded, and uninstalling the game deletes it. The game needs no account or login, and you can play it offline.
Advertising
The game shows ads served by Google AdMob (the Google Mobile Ads SDK). To show and measure ads, the SDK may collect:
- your device's advertising ID
- ad interaction data: which ads were shown, watched or tapped
- device information such as model, operating system version, language and IP address, from which a rough location may be inferred
Where the law requires it, for example in the European Economic Area, the United Kingdom and Switzerland, the game shows Google's consent form before any personalised ads. You can change your choice at any time with the Privacy options button in the game's shop, and you can reset or delete your advertising ID in your device's settings.
How Google uses this data is explained in How Google uses information from sites or apps that use its services and in the Google Privacy Policy.
Buying the 25 Lives pack turns ads off for seven days. Buying Infinite Lives turns them off permanently.
Purchases
In-app purchases are made through Google Play, using Unity's in-app purchasing library. We never see your payment details. The game only receives confirmation of which products you own so it can unlock them, and keeps that on your device. Google's handling of purchase data is covered by the Google Play Terms of Service and the Google Privacy Policy.
What we do not do
- We do not collect your name, email address, contacts, photos, precise location or messages.
- We do not use analytics. The game has no social features and no chat.
- We do not sell your data, and we do not receive the data Google collects to serve ads.
Children
Last Match is not directed at children under 13, and we do not knowingly collect personal information from them.
Your choices
- Reset or delete your advertising ID, or opt out of ad personalisation, in your device's settings (on Android: Settings > Google > Ads).
- Change your ad consent with the Privacy options button in the game's shop, where the consent form applies.
- Delete all game data by uninstalling the game.
Changes
If this policy changes, the new version is published at this address with a new date.
Contact
Questions about this policy: contact@secondplayerstudios.com
Second Player Studios